The population of South Africa is around 56 million. 66% are under 35 and they live through their phones. You have to connect with them through Twitter, Facebook, Whatsapp and Youtube.
The Independent State of Nandi is an 8-part Twitter series created to launch the All-New Ford Fiesta.
The story is about a twenty-eight-year-old woman named Nandi and a wedding. Each of the 8 Twittersodes required our audience to vote and that would determine the direction of each following episode.
The first episode received over 14,000 votes, 350 retweets, 2,000 Likes, and the finale was watched 230,000 times, generating 150+ comments. Watch the full short film at youtube.com/watch?v=t1uLyu6WFPo
WELCOME TO THE DRIVER’S SEAT.
Saudi Arabia’s King Salman issued a decree allowing women to drive for the first time—ending the ignominious status as the only country in the world to ban women from driving.
We kept the idea really simple. Simple is best. Simple wins.
Top performing organic Twitter post for Ford globally: 15k retweets, 33.5k likes and a current reach of the conversation reflects over 7 million impressions on Twitter.
35 online articles including Bloomberg, BBC Arabia, Mashable, Ad Week, The National and Al Arabiya.
Phase 2 started when we shared our #MustangSahar opportunity, after Saudi Sahar Nasif, who was quoted wish for her dream car, a Mustang in the BBC. Since we communicated we will make her dreams come true, we have organically received 700,000 impressions and over 500 RT’s by many leading Saudi influencers. We have also featured in 11 dedicated news articles.
Built Ford Tough is well known in the US but not in the Middle East. This work is the start of building the brand to be relevant and iconic in the region. Arabs are proud of their culture and heritage just like Ford trucks. Trucks are a way of life here, you need them, you want them. A truck life is something you live by, nothing else matters.
10 MILLION STORIES
The 10 millionth Mustang was made in 2018, leading up to Mustang’s 55th anniversary (April 17, 2019), we designed a collection of over 30 iconic posters representing some of the most impactful and timeless cultural conversations inspired by, or have inspired, the Mustang.
GALLERY 10 MILLION
We created a digital gallery for the Mustang poster collection.
A space for people to explore stories and share their own.
The launch of the iconic Lincoln Navigator in the Middle East. A first.
It was the kick start the brand needed, a flagship product on par with the other luxury cars in the region.
Be relevant to the people of the region.
Successful Khaleejis aspire to ‘mastery’, in contrast to Asian ex-pats whose view of success is that it’s achieved through ‘effort’.
Lincoln is the choice of men who possess true mastery.
A wholly digital campaign. Navigator’s sold out.
To activate 'meet you there', the global platform for Heineken, we opened a bar in the main square for people to meet. The difference being you had to meet on the billboard where we put the bar.
A lot of space hoppers died making this.
The campaign was initiated through an event - an invasion of 'space hoppers' filling Barcelona city centre. The video along with a range of media drove traffic to the website - hopperinvasion.com.
On the website you could create your own hopper and join the online invasion. Yahoo was invaded by hundreds of thousands of hoppers in over 17 countries.
270,000 space hoppers customized and 277,000 new emails registered in the Sony Ericsson Database.
Online engagement: The Hopper Warehouse.
Hoppers could be inflated through the use of keywords on Twitter or through the website. Each Space Hopper was inflated depending on online activity, removed and replaced by another one. The event was streamed online 24h a day for 2 weeks and users were encouraged to tweet what they would like to do with the hundreds of Space Hoppers.
One of the funniest commercials I've ever worked on. Thai’s do humour in a style all of their own and ‘irreverent’ is always top of the list.
A drink created to help you sleep.
Cadbury Microsite and Content videos - Free The Joy
Everyone has random joyful thoughts. Give people the chance to spread the joy by sharing theirs. We did this by creating a microsite/app that lives on social media, were people can enter their joyful thoughts then share them socially. Once the joyful thoughts are created they are added to the gallery of Joy were people can vote for the favourite ones.
Entries for the Business Awards organised by the British Chamber of Commerce was on the decline. We needed to increase participation by convincing local businessman and entrepreneurs that the business awards could be exciting, fun and rewarding. We made them run.
Butter makes everything taste good. It was obvious.
It was such a simple idea but required great execution. Timeless.
‘Tailgating kills. Keep a safe distance.’
‘Escape into a book.’
I loved doing this campaign. I think now the book would be replaced with a phone.
‘Know what it’s like to be worshipped. Adopt and dog.’
I love helping animals, they need all the help you can give.
‘No child should have to live with a monster.’