The population of South Africa is around 56 million. 66% are under 35 and they live through their phones. You have to connect with them through Twitter, Facebook, Whatsapp and Youtube.
The Independent State of Nandi is an 8-part Twitter series created to launch the All-New Ford Fiesta.
The story is about a twenty-eight-year-old woman named Nandi and a wedding. Each of the 8 Twittersodes required our audience to vote and that would determine the direction of each following episode.
The first episode received over 14,000 votes, 350 retweets, 2,000 Likes, and the finale was watched 230,000 times, generating 150+ comments. Watch the full short film at youtube.com/watch?v=t1uLyu6WFPo