The launch of the iconic Lincoln Navigator in the Middle East. A first.
It was the kick start the brand needed, a flagship product on par with the other luxury cars in the region.
Be relevant to the people of the region.
Successful Khaleejis aspire to ‘mastery’, in contrast to Asian ex-pats whose view of success is that it’s achieved through ‘effort’.
Lincoln is the choice of men who possess true mastery.
A wholly digital campaign. Navigator’s sold out.