A lot of space hoppers died making this.
The campaign was initiated through an event - an invasion of 'space hoppers' filling Barcelona city centre. The video along with a range of media drove traffic to the website - hopperinvasion.com.
On the website you could create your own hopper and join the online invasion. Yahoo was invaded by hundreds of thousands of hoppers in over 17 countries.
270,000 space hoppers customized and 277,000 new emails registered in the Sony Ericsson Database.
Online engagement: The Hopper Warehouse.
Hoppers could be inflated through the use of keywords on Twitter or through the website. Each Space Hopper was inflated depending on online activity, removed and replaced by another one. The event was streamed online 24h a day for 2 weeks and users were encouraged to tweet what they would like to do with the hundreds of Space Hoppers.